It's still going to work the same way", my exasperated partner hissed into my ear as I grabbed cartons after containers of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for nice product packaging, I have a dominating right to be human.
However they are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each design plans and made a run for the counter with them with my shouting kids and exasperated husband running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I liked the packaging creates so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there because I am quite selective about the designs that I like, however these packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
However this is what I need to tell you, as a graphic designer and consumer. The more effort you take into creating your product packaging, more customers will take an appearance and stop at your product packaging or what's inside the product packaging. Now, does check here it make good sense for me to state now that when they stop and take notice of your packaging, your possibility of getting them to buy your product increases? Exactly.
And without an electrifying packaging, consumers are going to stroll past the stacks and loads of other competitor items ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a nice paper packaging bag.
Believe about it!
They have the 'nature lover' product packaging, the read more 'fruity' product packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I loved the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'needs to keep for referral' clear folder. I don't keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, but these packaging designs made the cut. The more effort you put into developing your packaging, more customers will stop and take a look at your product packaging or what's inside the paper packaging bag.